POPULAR CULTURE AND SCIENTIFICALLY CULTIVATED IGNORANCE
The British explorer, H.M. Stanley was enthralled by the economic prospects Africa had for his country: He is reported to have said "There are 50 million people beyond the gateway to Congo, and the spinners of Manchester are waiting to clothe them. Birmingham foundries are glowing with red metals that will presently be made into iron-work for them so that our trinkets shall soon adorn those dusty bosoms, and the ministers of Christ are zealous to bring the poor benighted heathens into the Christian fold". (H. M. Stanley, Journalist and Explorer)
In the above statement it is clear that Slave dealers were not only interested in slave labor, but they also saw Africans as a potential MARKET…. if their wants and desires could be effectively re-arranged. From out of this mercantile desire on the part of Slave dealers sprung a billion dollar industry to manufacture a product called POPULAR CULTURE.
This re-arrangement of the African’s taste-buds has been so successful that today the African’s head is stuck in a Macdonald’s box…figuratively and literally. The African is COLLARED AND TIED in the European STRAIGHT JACKET…figuratively and literally. So too are dogs and cats and all domesticated creatures captivated by their taste-buds and by their bellies. Just as destructive as the military force that was used to capture the African is the insidious manipulation of popular culture to capture the soul of the African.
CAPTIVATION of a people’s taste-buds, CAPTIVATION of their wants, CAPTIVATION of their idea of beauty, CAPTIVATION of their idea of God equals CAPTIVATION OF THEIR MINDS.
This is the basis of the Slave Owner’s power over his modern slaves. Their minds are constantly being indoctrinated by a billion dollar industry called POPULAR CULTURE that is scientifically designed to create a thirsty craving for the CONSUMER BAIT that is created by the Slave Master.
The Slave masters of Europe have always described Africans as a people with under-developed child-like minds, but even though this is not the African’s god-given mentality, the success of Colonialism has depended largely on making the African child-like mentality a reality. That is why today few Africans understand that they are being secretly destroyed by a cultural assassin who goes by the name of Santa Klaus.
Those that profit from exploitation of the African take great pride in the job that they have done to create a creature who is for the most part FUN-ADDICTED AND BELLY-ADDICTED. In this state of mind, that creature will dance and make merry in celebration of the slave master’s money-making activities.
Throughout all the days of his captivity on the plantation he has never had a crop that he could call his own. Yet at the end of every crop when the Slave master is counting his billions the slave would celebrate and drink rum in excess and party for days, only to come back after his drunkenness and labor another year for the slave masters continuing enrichment.
EXCERPT FROM “NARRATIVE OF THE LIFE OF FREDERICK DOUGLAS”
From what I know of the effect of these holidays upon the slave, I believe them to be among the most effective means in the hands of the slaveholder in keeping down the spirit of insurrection. Were the slaveholders at once to abandon this practice, I have not the slightest doubt it would lead to an immediate insurrection among the slaves. These holidays serve as conductors, or safety-valves, to carry off the rebellious spirit of enslaved humanity. But for these, the slave would be forced up to the wildest desperation; and woe betide the slaveholder, the day he ventures to remove or hinder the operation of those conductors! I warn him that, in such an event, a spirit will go forth in their midst, more to be dreaded than the most appalling earthquake.
The holidays are part and parcel of the gross fraud, wrong, and inhumanity of slavery. They are professedly a custom established by the benevolence of the slaveholders; but I undertake to say, it is the result of selfishness, and one of the grossest frauds committed upon the down-trodden slave. They do not give the slaves this time because they would not like to have their work during its continuance, but because they know it would be unsafe to deprive them of it. This will be seen by the fact that the slaveholders like to have their slaves spend those days just in such a manner as to make them as glad of their ending as of their beginning.
Their object seems to be, to disgust their slaves with freedom by plunging them into the lowest depths of dissipation. For instance, the slaveholders not only like to see the slave drink of his own accord, but will adopt various plans to make him drunk. One plan is to make bets on their slaves as to who can drink the most whisky without getting drunk; and in this way they succeed in getting whole multitudes to drink to excess.
Thus, when the slave asks for virtuous freedom, the cunning slaveholder knowing his ignorance, cheats him with a dose of vicious dissipation, artfully labeled with the name of liberty. The most of us used to drink it down, and the result was just what might be supposed; many of us were led to think that there was little to choose between liberty and slavery.
We felt, and very properly too, that we had almost as well be slaves to man as to rum. So when the holidays ended, we staggered up from the filth of our wallowing, took a long breath, and marched to the field feeling upon the whole rather glad to go from what our master had deceived us into a belief was freedom, back to the arms of slavery.”
At the end of the 21st century the question will be asked WHY IS THE AFRICAN STILL A SLAVE, and the answer will be: HE DID NOT TAKE THE ISSUE OF CULTURAL RESISTANCE SERIOUSLY, and each succeeding generation of his children were carelessly allowed to fall into the snare of POPULAR CULTURE.